Posts Tagged: Domains

Verisign Shares Q4’2012 Domain Data

Blog Moderator | Apr 08, 2013

Today, Verisign released the latest issue of the Domain Name Industry Brief, which showed that the Internet grew by more than six million domain names in the fourth quarter of 2012. The total number of registered domain names now stands at more than 252 million, which represents a 2.5 percent growth rate over the third quarter of 2012. This marks the eighth straight quarter with greater than 2 percent growth.

As shown in the chart below, the order of the top TLDs in terms of zone size changed slightly when compared to the third quarter. In Q4’2012, the largest TLDs in terms of base size were, in order: .com, .de (Germany), .net, .tk (Tokelau), .uk (United Kingdom), .org, .cn (China),  .info,.nl (Netherlands) and .ru (Russian Federation).*


Source: Zooknic, December 2012; Verisign, December 2012 


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Papal Domain Registrations by the Numbers

Blog Moderator | Mar 15, 2013

It is no secret that there is a rush to register relevant domain names after any highly publicized event. We saw it with the Royal Wedding, the death of Whitney Houston, and Hurricane Sandy. There are few events so widely publicized as the election of a new Pope, and as expected there was an enormous rush to register domains moments after the names “Jorge Mario Bergoglio” and “Pope Francis I” became known around the world. It has been estimated that well over 600 domains related to the Papacy were registered in the hours following the announcement.

Given that a majority of these registrations are happening on Top Level Domain names powered by Verisign, such as .com and .net, we are able to provide some tools that let you drill down into the details of these surges. For example, Verisign DomainView is a Web and iOS app which shows a real time tag cloud of domains being registered at any given point in time. A look at this app in the hours following the Papal announcement would have shown keywords like “Francis” dominating the cloud.  

DomainView also has a handy sub-tool called RZU-Grapher. We did some checking and pulled out a couple of interesting results regarding the news. 


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Multilingualism on the Internet and other key learnings from WSIS+10

Pat Kane | Mar 14, 2013

Recently I joined a number of world leaders, policy makers, NGOs and other groups at the first World Summit on the Information Society review event, WSIS+10. The discussions focused on how we can all make progress toward achieving a truly multilingual, open Internet for everyone and establishing a knowledge-driven society. Hopefully, some of the key learnings will help shape the next review event in 2014 and also encourage a continuing dialogue about how to lower the digital divides that prevents so many users around the world from navigating the Web in non-native scripts and languages. There were many interesting workshops, seminars and interactive sessions happening at the meeting, but I wanted to share some thoughts about a special panel I participated on regarding Internationalized Domain Names (IDNs) with Janis Karklins, Baher Esmat, Minjung Park, and Christine Arida, hosted by the United Nations Educational, Scientific and Cultural Organization (UNESCO). 


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The Increasing Importance of Online Video

Scott Schnell | Feb 15, 2013

Our team at Watch.tv recently talked to several award-winning online video creators about the trend of online video at the International Association of Web TV Awards. In the spirit of the event, the team captured some video of these famed online video producers and actors discussing the importance of owning your online presence on a .tv website, as well as tips and tricks for creating great videos (watch video below). All this great discussion got us thinking about the important role of video as an online communication tool.

Online video is quickly becoming one of the most popular forms of content on the Internet. Cisco is predicting online video will grow so fast that two-thirds of mobile data traffic will be video by 2016, illustrating the growing  importance and preference of video for reaching Internet audiences. This trend is really important to understand for businesses – small and large - that often have limited resources to reach the broadest audience.


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Video: The Latest Trend in Fashion

Scott Schnell | Jan 11, 2013

Many retailers have historically relied on stuffing mailboxes with circulars and catalogs this time of year to capture new customers, only to have them wind up in the recycling bin. Today the Internet gives marketers the ability to create highly-targeted visual campaigns using dynamic tools that help customers more easily find what they are looking for and better depict what they will be getting after they click “proceed to checkout.” Video is one such tool that many e-tailers, but especially those in the fashion industry, have used well to this end.

A recent study “Online Apparel Shopping: How Video Boosts Shopper Confidence and Drives Sales,” from eMarketer explains how video has helped the fashion industry boost customer confidence and sales by bringing static Web images to life and better conveying the “touch and feel” element that buyers are looking for before they make a final purchase decision. According to another recent report from The e-Tailing Group, Delivering Superior Shopping Experiences via Video, consumers who viewed video content for a particular product:

  1. Felt more confident about their purchase and were less likely to return it (52%)
  2. Were willing to stay on a website longer because the retailer or brand made video content accessible (45%)
  3. Were more likely to return to a retailer who integrated video into the website experience (41%)
  4. Were likely to purchase more products on websites that offered video education (37%) 

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