Sean Leach | Jul 23, 2012
With the start of the 2012 holiday shopping season just around the corner, online retailers have a lot to think about. The year-end shopping season can account for 30-40 percent of an online retailer’s annual revenue, so it’s understandable that major investment and planning are already underway for things like marketing campaigns, website optimization and perfecting the user experience. But often overlooked is the importance of DNS performance, one of the most critical components of maintaining website functionality.
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