POSTS TAGGED: tlds

Tips For Choosing The Right Domain Name For Small Business

Scott Schnell | Mar 08, 2013

Today, people often turn to the Internet first for information about businesses and products – whether they are shopping online, or simply looking for a business’ address or phone number – making an online presence one of the most important assets for business. No matter the size or the industry, a Web presence is vital for businesses to help ensure customers can access the information they want.

The most important decision a business owner can make when establishing an online identity is choosing the right domain name. In this digital age, domain names are central to all online activity and businesses should take careful consideration when making their choice. 

Which Top Level Domains Best Serve Small Businesses?

First, business owners need to ask themselves which Top-Level Domain (TLD) best serves their business. TLDs appear to the right of the dot, like .com, .net, .tv. The domain name industry is a competitive marketplace and there are many TLDs to choose from. When deciding where to build your online identity, a TLD can be as important to your business as your second-level domain (what’s to the left of the dot, i.e., your name, brand or product) for many reasons, including security, credibility and search – which will be how most customers find your site.

For more than two decades, .com and .net have been the TLDs of choice for businesses seeking to establish their online presence because they have global recognition and consistent records of security, availability and stability. They are also the TLDs of choice for many search experts because search engines give more weight to websites on .com and .net, making it easier for them to be found.


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Q3’2012 Domain Growth Data Visualized

Blog Moderator | Dec 23, 2012 We have created this infographic to visualize findings from the latest issue of our quarterly Domain Name Industry Brief


Domain Name Industry Brief, Q3 2012
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Verisign Shares Q3’2012 Domain Growth Data

Blog Moderator | Dec 20, 2012

Today, Verisign released the latest issue of the Domain Name Industry Brief, which showed that the Internet grew by more than five million domain names in the third quarter of 2012. The total number of registered domain names now stands at more than 246 million, which represents a 2.4 percent growth rate over Q2’2012. This marks the seventh straight quarter with greater than 2 percent growth.

As shown in the chart below, the order of the top TLDs in terms of zone size changed slightly when compared to the second quarter. In Q3’2012, the largest TLDs in terms of base size were, in order: .com, .de (Germany), .net, .tk (Tokelau), .uk (United Kingdom), .org, .info, .cn (China), .nl (Netherlands) and .ru (Russian Federation).*

dnib-q32012.png

(Source: Zooknic, October 2012; Verisign, October 2012)


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Verisign Shares Q22012 Domain Growth Data

Blog Moderator | Oct 17, 2012
Recently, Verisign released the latest issue of the Domain Name Industry Brief, which showed that the Internet grew by more than seven million domain names in the second quarter of 2012. The total number of registered domain names now stands at more than 240 million, which represents a 3.1 percent growth rate over Q1’2012. This marks the sixth straight quarter with greater than 2 percent growth.  

As shown in the chart below the jump, the order of the top TLDs in terms of zone size changed when compared to the first quarter.  The largest TLDs in terms of base size were, in order, .com, .de (Germany), .net, .tk (Tokelau), .uk (United Kingdom), .org, .info, .nl (Netherlands), .ru (Russian Federation) and .cn (China).* 

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Connecting With Verisign: Seven Months In

Burt Kaliski | Dec 14, 2011

As a technology leader whose career objective is to help build a connected digital world, it’s hard for me to envision a better place to be at this time in Internet history than Verisign.

That’s what I needed to be convinced of earlier this year when I decided to leave a good job with great people at another leading IT company to become Verisign’s CTO. Seven months later, I haven’t been disappointed.

One reason for my enthusiasm is the people. From the Verisign Labs team to the executive leadership, from the technology community to the administrative professionals, I get to work with some of the brightest people in the field. They bring years of experience to the company, working toward common goals. 

Another reason is the research. As I shared with Sean Michael Kerner of InternetNews.com recently, Verisign Labs’ research program is motivated by the question of Internet resilience: how to sustain the Internet as a global infrastructure over the long term.

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